step into the sun with our
TODDLER PROOF
UV PROTECTION

Experience peace of mind knowing your child is wearing the most comfortable and practical eyewear available

At Rugged Rays, we are mums, so quality isn't just a word –
it's what we do!

Our sunglasses are as safe as a bubble-wrap cocoon,
as comfy as a cloud, and tougher than a toddler tantrum. They're gentle, super flexible, and soft (Even the glasses are soft, because as you know, babies eat everything). Plus, they're as trendy as avocado toast and as fun as a puppy parade. Experience sunglasses that mix safety with style!

Cleaning? Easier than convincing a toddler to eat broccoli.

Quality, not quantity - glasses that last!

No questions asked 12-month guarantee

We are so confident in the quality, that all our glasses come with a one-year warranty. If your child's sunglasses break within this period, we'll send you a free replacement.

Just register here once you have received your pair

The sunglasses specially designed for your little under 3-year-old adventurers!

"Arrived significantly earlier, than expected, many thanks to the seller! Good quality, good shape, the strap is a great addition too. And, yes, lenses are truly polarized. Not that much, but a fact. We had a pair of these glasses before, just got lost, so I have ordered another three ones in different colors to be on the safe side. Satisfied and definitely recommend."

"Highly recommend! These sunglasses are super comfy for our baby and offer excellent sun protection. Plus, the fun designs make them a hit with the whole family!"

"Impressive quality! We've tried other brands, but nothing compares to the durability and style of these sunglasses. Definitely our go-to choice for our active toddler."

"Great product! These sunglasses are perfect for active kids – they stay on securely during playtime and provide excellent sun protection. A must-have for summer!"

"So happy with our purchase! These sunglasses are stylish, comfortable, and have made outdoor adventures with our little one even more enjoyable. Highly recommend!"

"Love, love, love! These sunglasses are not only adorable but also incredibly durable. Perfect for our little explorer!"

"Absolutely fantastic! Stylish, practical, and most importantly, our baby loves wearing them. They've made sunny days even brighter!"

"Top-notch quality! Our little one can be quite rough with their belongings, but these sunglasses have held up remarkably well. Definitely worth every penny for the peace of mind."

"These shades are a lifesaver! Finally, our toddler keeps their sunglasses on without a fuss. Plus, they're so cute and trendy!"

Listen to some of our customers who love us already!

Our Story

In a quaint Hertfordshire village, a mother faced a common dilemma: her son's sunglasses never stayed put. Determined to find a solution, she embarked on a journey of innovation. Inspired by her children's playful adventures and fueled by the desire for quality, she created sunglasses that were both durable and stylish. Thus, a brand was born, offering parents everywhere a solution to their sunglasses struggles. Today, her shop is bringing joy and protection to families across the United Kingdom.